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If you push a good idea hard enough, magic happens.

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Pierce the mundane to find the marvellous

Great communication gives people something unique, a moment that they can enjoy and share with their friends. Today, that might be a series of viral videos or an app, tomorrow it will be something different. My work is about transcending the everyday and finding something interesting. Something that starts a conversation.

Work

 Tiger Beer global website

Tiger Beer global website

 8secondz app launch

8secondz app launch

 Cannes Young Lions Competition campaign

Cannes Young Lions Competition campaign

 Tiger Beer Streats Restaurant

Tiger Beer Streats Restaurant

 Rest Superannuation TVC

Rest Superannuation TVC

 Artbreaks website

Artbreaks website

 Smirnoff It Started With A Mule campaign

Smirnoff It Started With A Mule campaign

 Bethesda Softworks The Evil Within  campaign

Bethesda Softworks The Evil Within  campaign

 World Vision Jimeoin Smiles campaign

World Vision Jimeoin Smiles campaign

 Kinder Star Wars Twitter Campaign

Kinder Star Wars Twitter Campaign

 St George Bank Burt Bacharach campaign

St George Bank Burt Bacharach campaign

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Publicis Marcel

CREATIVE DIRECTOR/
SENIOR ART DIRECTOR
2015 - 2017

Oversee, concept and design for global audiences including Australian, USA, UK and Asian markets for Tiger Beer and OPSM,

Social media strategic and creative direction. Website and brand development. Mentor junior staff.

News Corp

NATIONAL DIGITAL LEAD creative
2012 - 2015

Create and manage News Corp's digital creative output. Includes Telstra, Commonwealth Bank, Samsung and Qantas. 

Roll out and management of the digital creative team. Lead innovation for The Daily Telegraph, news.com.au and The Australian.

Sapient Razorfish 

CREATIVE DIRECTOR
2010 -2012

Develop and oversee inspirational thinking resulting in successful campaigns for Smirnoff, World Vision and Johnnie Walker. Manage and mentor staff whilst keeping a strategical focus on campaign outcomes. Work closely with Account Service and Client to roll out existing and new business opportunities.

 

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