If you push a good idea hard enough, magic happens.
Pierce the mundane to find the marvellous
Great communication gives people something unique, a moment that they can enjoy and share with their friends. Today, that might be a series of viral videos or an app, tomorrow it will be something different. My work is about transcending the everyday and finding something interesting. Something that starts a conversation.
SENIOR ART DIRECTOR
2015 - 2017
Oversee, concept and design for global audiences including Australian, USA, UK and Asian markets for Tiger Beer and OPSM,
Social media strategic and creative direction. Website and brand development. Mentor junior staff.
NATIONAL DIGITAL LEAD creative
2012 - 2015
Create and manage News Corp's digital creative output. Includes Telstra, Commonwealth Bank, Samsung and Qantas.
Roll out and management of the digital creative team. Lead innovation for The Daily Telegraph, news.com.au and The Australian.
Develop and oversee inspirational thinking resulting in successful campaigns for Smirnoff, World Vision and Johnnie Walker. Manage and mentor staff whilst keeping a strategical focus on campaign outcomes. Work closely with Account Service and Client to roll out existing and new business opportunities.