If you push a good idea hard enough, magic happens.
Pierce the mundane to find the marvellous
Great communication gives people something unique, a moment that they can enjoy and share with their friends. Today, that might be a series of viral videos or an app, tomorrow it will be something different. My work is about transcending the everyday and finding something interesting. Something that starts a conversation.
HEAD OF CREATIVE & DIGITAL APAC
A diverse contract role managing Creative, Design, Development and Media teams across a range of blue chip clients on a national and APAC level.
Manage processes and integration within 7 service offerings and create opportunities with clients and internal services.
SENIOR ART DIRECTOR
2015 - 2017
Oversee, concept and design for global audiences including Australian, USA, UK and Asian markets for Tiger Beer and OPSM,
Social media strategic and creative direction. Website and brand development. Mentor junior staff.
Develop and oversee inspirational thinking resulting in successful campaigns for Smirnoff, World Vision and Johnnie Walker. Manage and mentor staff whilst keeping a strategical focus on campaign outcomes. Work closely with Account Service and Client to roll out existing and new business opportunities.
Tiger Beer - Air Ink Campaign
Cannes Lions International Festival of Creativity - Creative Award
Webby - Award Winner
Award - Silver Award Integrated Design
Senior Digital Creative lead on this project. Working up the original idea to work in digital and non-traditional channels. Integral part of working with the initial look and feel of the campaign.
Be Kind Rewind Movie Campaign
One Show Interactive Award - Silver - Websites/Community Driven
Winning silver for the global campaign and website Be Kind Rewind. A Michel Gondry movie.
Colgate White Party Campaign
ADMA Integrated Award
ADMA Award winner for the integrated award for the Colgate White Party. A campaign that was across Digital, Print and POS.
The Evil Call
IAB Runner up winner of the IAB Award
Concept through to execution of the idea and design